·        The value of Mexican exports rose from $27 billion USD in 1990 to $381 billion USD in 2015, he said.

·        The share of petroleum in the country’s exports fell from 40 percent in 1990 to 7.3 percent in 2015, he declared.

·        This progress confirms the benefits Mexico has experienced by opening itself up to the world, and especially show that the best way to compete is through quality and innovation, and to achieve lower production costs, he said.

·        The president presented the National Quality Award.

As he led the 26th National Quality Award Ceremony, during which he highlighted several of the country’s achievements over the past 25 years, President, Enrique Peña Nieto said that, “The Mexico we are building is everyone’s responsibility, and it is not only up to the government to create the country we want. Mexico is projected through the work of members of its society and the task each one performs, and there is no such thing as a small task.”

 “The work that each person performs, no matter where, will also contribute to projecting the Mexico we want,” he added.

He declared that building a better nation will be a never-ending task, “And we are determined to prove to ourselves first of all, that we are confident in our potential,” he said.

The president highlighted the positive changes that have taken place in Mexico since 1990, “To open up spaces for participation and achievement to organizations and individuals that decided to undertake various economic activities.”

He noted that 25 years ago, in 1990, the value of Mexican exports was only $27 billion USD a year, “And 40 percent of that value was provided by mining and mostly petroleum exports.”

”In 2015, Mexican exports stood at nearly $381 billion USD, but with another important change: they were no longer predominantly mining or petroleum exports, which accounted for a mere 7.3 percent,” he said.

In 2015, he continued, Mexico is one of the world’s most open nations. We have eleven free trade agreements giving us preferential access to a consumer market of over 1.15 billion people.”

He declared that, “This breakthrough in the size and composition of our exports confirms the benefits Mexico has obtained by opening itself up to the world. In particular, this trend shows that the best way to compete is on the basis of quality and innovation, and to achieve lower production costs.”

He added: “What we do not want is for Mexico to be distinguished, or for an element of its competitiveness to be the fact that we have low salaries. We want it to be based on having highly trained human capital and adding value to what we produce.”

President Peña Nieto mentioned three fronts on which the government is working to raise the competitiveness of our country and to create better conditions so that our entrepreneurs will have an opportunity to grow and develop:

FIRST: Innovative policies. Among them, he highlighted the creation of the National Entrepreneurs’ Institute, “An institution created especially to provide focused support for small organizations; small, medium business organizations that need financial support, access to funding, and guidance to succeed in the development of the projects undertaken.”

He noted that between 2013-2015, the Institute has assigned over 26 billion pesos to supporting entrepreneurs and micro, small and medium enterprises.

SECOND: This has to do with the infrastructure we are developing in the country.  “We are working to ensure that entrepreneurs who have initiative and develop a business, have better connectivity within the country; and to facilitate or provide greater facilities for transporting products and goods,” he said.

He mentioned that in this task, “We are developing an enormous road, rail and port infrastructure.” He said his government will double the capacity for handling goods in the various ports, in both the Gulf and the Pacific. He also recalled that his government is building a network of 52 new highways, with more than three thousand kilometers, and modernizing and expanding over 80 federal roads with a similar length.

THIRD: Structural Reforms. “This is an issue on which the government has persistently worked to ensure that the benefits expected to be provided by these reforms reach Mexican families and society as a whole and give them greater opportunities,” he added .

The president highlighted three of them, “Which have been very important and significant for firms and entrepreneurs and given them more competitive conditions:”

Energy Reform, which has permitted the reduction of the cost of a key input: electricity.

“In 2012, the average industrial rate in Mexico was 84 percent higher than in the United States. By November 2015, it was only 15 percent higher. In other words, we have managed to reduce electricity rates for industry, shops and Mexican households, precisely by implementing the Energy Reform and streamlining the process of producing electricity, which is now the responsibility of the Federal Electricity Commission,” he added.

He also mentioned Telecommunications Reform, which has led to, “More competition, more providers and more companies involved in this sector offering different products, different services, and most importantly, at better rates.”

“This means that both individuals and business organizations, regardless of their size, can have access to this key input for increasing competitiveness,” he said.

He also mentioned Financial Reform, which has permitted higher levels of credit and lower interest rates.


President of the National Entrepreneurs’ Institute Enrique Jacob Rocha declared that the National Quality Award reflects the commitment of the government and the vision of President Peña Nieto, “To generate a healthy, fertile environment that will make it possible to create more success stories like those being recognized  today.”

The awardees are, “Organizations called to be a source of inspiration for other icons of quality, innovation and competitiveness.” They are, he said, “National benchmarks of excellence and aspirational examples for organizations and businesses.”

He said that the award, with its history of 26 years, has now become the highest distinction awarded by the government  to organizations that are national benchmarks of competitiveness, innovation and quality.

 “Every day, with determination and perseverance, they strengthen their desire to be better, to innovate in what they do, to standardize their processes, to create new business models for leading new market trends and to work guided by the philosophy of social responsibility and sustainability,” he said.

“To strive, not only to comply, but to go beyond the expectations of their consumers, customers and users; in short, because they challenge and outdo themselves, driven by the desire to achieve excellence,” he said.


President of the Board of the Institute for the Promotion of Total Quality Clara Corona Lau said that, “The challenges of competitiveness require decisive action, and the united actions of all Mexicans to achieve the country’s growth and the development of Mexicans to achieve a more equitable, fair and productive society.

“We believe,” she told President Peña Nieto, “that insofar as we join the public strategies you are promoting to increase productivity and competitiveness, we will be able to build a better future for Mexico.”

He said that in 2015, 71 organizations took part in an executive assessment evaluation. To this end, 160 evaluators selflessly offered their expertise to conduct an objective diagnosis and design a strategic route to focus efforts on improvement and innovation.

 “As happens every year, after roughly seven months of work, the results were reviewed by the Awards Committee, made up of four Ministries, counselors, confederations and major business chambers in the country, under the leadership of the National Entrepreneurs’ Institute, he explained, noting that the diversity of the members of the Award Committee, “Guarantees the impartiality and transparency of this decision.”


The National Model of Competitiveness is a platform that encourages companies to acquire a level of excellence, but it must also be disseminated throughout the country by the winners, declared Francisco Javier Septién Prieto, Director of Research, Development and International Markets Innovation of Sephnos company.

On behalf of the 14 winners of the 2015 National Quality Award, he thanked President Enrique Peña Nieto for the support provided by this award.

He said that receiving this award from the president, “Shows his genuine interest in ensuring that we as entrepreneurs remain committed to Mexico and continue to work closely with your government for the success of this country.”

“As of today, we will redouble our efforts, work hard, and proudly and passionately state the privilege of saying: Made in Mexico” said Septién Prieto.

The National Quality Award is presented in the following categories:

A) Micro Organization

·        Sephnos, S.A. de C.V.

B) Large Organization

·        Interprotección.

C) Organizational Innovation

·        Profesor Chiflado.

·        Kidzania de México.

·        Promoción y Operación.

D) Health

·        Hospital Country 2000.

E) Manufacturing

·        Eaton Aerospace Group Fed Division.

·        Daimler, Santiago Plant.


·        Federal-Mogul Motorparts Braking Group, Tepotzontlán Plant.

F) Energy

·        División de Distribución Centro Sur CFE.

G) Tourism

·        Restaurante Tierra y Cielo.

·        Grupo Turístico Minero.

·        Taquería Chabelo.

·        Azul de Oaxaca Hotel + Galería.