- .The game will showcase Mexico’s ability to attract and organize world-class events, he said.
- It will be watched by 35 million fans in the United States.
- Mexico will score more goals during this tourist boom for our country, he said.
- Between January and September of this year, tourism earned $14.5 billion dollars, 9.6 percent more than during the same period in 2015, he said.
Staging international sporting events such as Formula 1 and the American football league, NFL game, confirms Mexico as an open, cosmopolitan nation, with tourist services on a par with the best in the world, declared General Coordinator of Social Communication and Government Spokesman Eduardo Sánchez Hernández.
During a joint press conference with Secretary of Tourism Enrique de la Madrid Cordero on the NFL game to be held on November 21 at the Aztec Stadium, Eduardo Sánchez said that this game will showcase Mexico’s capacity to attract and organize world-class events.
”A game is won with strategy, commitment and resolve, the formula Mexico uses to strengthen its position in the field of global tourism,” he said.
This event, he said, is expected yield $80 million USD in ticket sales, sponsorships, lodging, food and transportation, because of the teams competing, Oakland Raiders and Houston Texans, the visitors, and media coverage.
He noted that in this game that brings the NFL back to Mexico, the stadium expects over 75,000 spectators, including 10,000 from abroad. It is estimated that in the United States alone, over 35 million fans will watch the event on television.
The General Coordinator of Social Communication said that the country has over 25 million American football fans, the largest number outside the United States, making it the second most popular sport in Mexico after soccer. According to the NFL, Mexico City has the seventh largest number of fans this sport, after six US cities.
”The great interest in the sport in Mexico and the excellent window for international exposure provided by its transmission, led the Tourism Secretariat to negotiate the staging of an NFL game in our country, which has not happened for 11 years,” he declared.
As a result of the decision to bring back the NFL, Eduardo Sánchez said that, “Mexico will score more goals in this tourist boom period for our country”.
He said that between January and September of this year, a new record was set for foreign exchanging entering the country due to tourist activities: $14.5 billion US dollars were earned, a 9.6 percent increase over the same period of 2015, while the number of international travelers and individual spending per tourist have increased in similar proportions.
Eduardo Sánchez Hernández said that the boom in this sector is due to the policy implemented by President Enrique Peña Nieto’s government.
As a result of this policy, Mexico has improved its field position in the competition for world tourism, and now ranks among the world’s top 10 destinations,” said the government spokesperson.