Officials from the Ministries of Tourism and Foreign Affairs, and the Association of Mexican Tourism Secretaries on behalf of state tourism officials, met yesterday with Mexico's embassies in the Czech Republic, Greece, Hungary and Poland to discuss the strategy for promoting Mexico abroad.

The Tourism Observatory and Tourism Diplomacy Council are working together to help Mexico's tourism sector recover after the outbreak of the Covid-19 pandemic, under the coordination of the Foreign Ministry's Directorate of Public Diplomacy and Strategy and the Tourism Ministry's Department for Quality and Regulation.

There have been 23 previous meetings in 2020 and 2021 that have brought together 95 of Mexico's representations abroad to exchange strategic information on the tourism sector and the reopening programs put in place in the different regions of the world.

During yesterday’s meeting, the government representatives discussed modifications to the 2020-2024 Tourism Plan due to the Covid-19 pandemic, and Mexico's projects and plans to regain the confidence of international tourists and to promote national tourist destinations.

In coordination with the Ministries of Foreign Affairs, Health and Labor and the private sector, the Tourism Ministry has worked to ensure that the tourism sector recovers as quickly as possible and that the country continues to be a leader in the region and worldwide.

There are short-, medium- and long-term action plans based on three pillars or priority areas: health security, marketing and promotion and the recovery of the tourism sector.

First, and together with the Health Ministry, national guidelines for reopening the tourism sector were published on May 20, 2020. In addition, in conjunction with the Health and Labor Ministries, a Clean Point Quality Seal version 2020 was published on July 13, 2020, consisting of good hygiene and sanitary practices for the entire tourism value chain in order to guarantee the health security of local communities and visitors. In terms of promotion, Mexico has focused on digitalizing both the value chain and promotion. It has taken innovative actions such as launching the first digital tourism fair and a digital fair for Mexico's Pueblos Mágicos (Magical Towns). Lastly, to help with the sector's recovery, Mexico will launch ten strategic projects for sustainable tourism and ecotourism, where environmental protection and community participation have a central importance.

The Matías Romero Institute, the Foreign Ministry's Europe Department and the Tourism Competitiveness Institute discussed their training of Mexican Foreign Service members to enable our representations abroad to promote tourism in Mexico, and training projects for 2021.

Lastly, the heads of the participating embassies shared the prospect of attracting tourism from their countries to Mexico. They stressed connectivity, confidence-building and traveler health security as the main areas that will drive the reactivation of Mexico's tourism sector.

/cms/uploads/image/file/628966/Foto_1.jpg

/cms/uploads/image/file/628967/Foto_2.jpg