Nine million Mexicans work at jobs related to
the tourism industry.
The Mexican Tourism Board will design publicity
campaigns for different audiences.
He asked the ambassadors and consuls of Mexico to
help ensure that information about early warnings is clear and specific.
Enrique de la Madrid Cordero confirmed that the tourism
sector in Mexico would continue to be an engine of sustained economic growth,
creating jobs and helping to combat poverty. He reported that there were nine
million Mexicans working in tourism-related activities in 2015.
At the 27th annual meeting of ambassadors and
consuls (REC2016), led by Foreign Secretary Claudia Ruiz Massieu at the Foreign
Ministry, the Tourism Secretary confirmed that there was a 9.2% increase over
last year in international tourists arriving by air. This is a new record, at
over 31 million international visitors.
Tourism is one of the industries with the greatest weight in
the Mexican economy, accounting for about nine percent of national GDP in 2014,
more than mining or construction.
In addition, Enrique de la Madrid said that in the first
three years of this administration, Mexico increased its share of the U.S.
market and the number of European tourists flying to Mexico rose 18 percent in
As part of the government’s strategy, the cruise lines that
discontinued port calls in 2011 returned to Mazatlán: Sixty-two cruise ships
with 158,000 passengers docked there last year.
Formula One racing also returned to Mexico after a 23-year
absence. This will generate over two billion dollars in benefits for the
country over the next 5 years and will require 18,000 direct and indirect jobs
He acknowledged the role of Mexico’s diplomatic corps abroad
in promoting Mexico as a destination for tourism and investment and he
committed to developing publicity campaigns with the Mexican Tourism Board that
target different audiences.
He asked the diplomats to ensure that the early warnings
issued by countries meet three criteria so that the information is useful and
Provide the context needed to understand the numbers, cases
or trends mentioned; use clear and precise wording; and be specific regarding where,
when and what (the geographic information, topic and timing).