- The Secretaries of Tourism and Foreign Affairs, Miguel Torruco and Marcelo Ebrard, signed an agreement to train the diplomatic corps in promoting tourism in Mexico abroad.
- The agreement enters into force today and will remain in force until September 30, 2024. It will allow both ministries to better publicize Mexico's tourist attractions and contribute to the country’s economic and social development.
The Ministries of Tourism and Foreign Affairs signed a Collaboration Agreement today on training members of the Mexican Foreign Service to promote tourism in Mexico abroad, in accordance with the instructions of President Andrés Manuel López Obrador.
The agreement, which enters into force today, will remain in force until September 30, 2024. The diplomatic corps will earn certificates from the Foreign Ministry's Matías Romero Institute and the Tourism Ministry's Institute of Tourism Competitiveness (ICTUR).
The Tourism Ministry's Undersecretary for Quality and Regulation, Humberto Hernández Haddad, will coordinate with Fabián Medina, the Foreign Secretary's chief of staff, on the cooperation agreement. Ignacio Cabrera will coordinate the activities.
Tourism Secretary Miguel Torruco said that the two ministries will coordinate the international promotion of Mexico's wealth of tourist destinations. "We must work together closely on actions that boost tourism in Mexico, with high-impact investments and projects in the tourism sector," he said.
He guaranteed that the diplomatic corps will be trained in managing and developing international tourism promotion, which will boost awareness of our tourist destinations and contribute to the country's economic and social development.
The secretary reiterated that the tourism ministry’s main goal is to increase the foreign exchange that Mexico receives from tourism and to stimulate investment in sustainable projects that create jobs.
Foreign Secretary Marcelo Ebrard said that promoting tourism is a professional undertaking that requires training and knowledge. Therefore, the Matías Romero Institute and the Tourism Ministry will establish a specialization program to properly prepare Mexico's diplomats to promote tourism.
Secretary Ebrard announced that a tourism office will be opened in the Foreign Ministry but will not need additional resources. Ignacio Cabrera will head the office, which will provide professional, daily and systematic monitoring of the tourism promotion program.
Lastly, the Foreign Secretary added that the first trilateral meeting between Mexico, Canada and the United States on tourism is being organized and will be held in Los Cabos, Baja California Sur, on June 7. The cities of the three countries will come together to discuss and promote tourism.