Today, diplomacy cannot be understood without effective
communication. The information and knowledge society creates new ways of
producing and consuming information that are moving further and further away
from conventional methods. Today, traditional media such as the press, radio
and television exist side by side with social networks and other digital means
We find ourselves making the transition between two
paradigms, where information travels faster than ever, distances disappear,
borders are erased and audiences are segmented. It is our responsibility to
adapt to these new conditions, seize the moment and move closer to and communicate
better with our citizens and global environment.
Today, Mexico has a
National Digital Strategy and a single web portal, gob.mx, to simplify the
public’s access to the information society and to government services. Just a
few days ago, we migrated to a new website www.gob.mx/sre.
Over the next few months our decentralized agencies will do the same, followed
by our diplomatic offices abroad.
By the same token, the Foreign Ministry is continuing the
transformation by installing a digital platform, SREMonitor, that replaces the Notisem system. The new platform is
an application for mobile devices that will enable us to provide news to
different audiences according to their interests. In addition, you will be able
to watch our new television channel, SREtv,
which will create its own content.
Our channel, for internal use, will broadcast live, create its own content and show programs from public
media such as Canal Once, the Public Radio Broadcasting System or the news
agency of the Mexican State, Notimex. We will also be able to quickly
report on all of the activities of the Foreign Ministry and its diplomatic