• The manual aims to double the audiovisual sector's contribution to the national economy.
  • The world sees Mexico as “a great civilization and a very powerful culture," says the Foreign Secretary.

Foreign Secretary Marcelo Ebrard met this Monday with representatives of the Mexican, Latin American and U.S. film industries to present the Manual of Good Practices for the Audiovisual Industry in Mexico. The manual is one of the first results of the Convoy for the Internationalization of Mexican Municipalities to Los Angeles, California organized by the Foreign Ministry.

The Manual aims to attract more investment from the foreign audiovisual industry in a practical, efficient manner and with the best incentives. "This guide will be very useful to the federal, state and municipal governments and will facilitate your work as much as possible. That is the goal: to attract, facilitate and support," said the Foreign Secretary.

The manual, put together by the Foreign Ministry, the National Chamber of the Film Industry (Canacine) and the Motion Picture Association, has four sections: 1) an economic diagnosis of the industry and its future potential; 2) specific proposals to attract investment, especially at the state and local level, in order to decentralize the industry and extend its economic impact beyond the center of the country; 3) strategies to strengthen and promote the growth of both the national and international sectors; and 4) proposals to promote Mexican talent.

The Foreign Secretary was the guest of honor at the second meeting of production companies, organized by Canacine, whose goal is for the Mexican film industry to take advantage of the nearshoring model. To the 200 individuals attending the event, including national and Latin American producers, Amazon, Netflix, Sony, Warner and Universal studios, the Foreign Secretary said, "Mexico is a great cultural power" and that the world sees Mexico “as a great civilization and very powerful culture." Therefore, "any future that can be imagined for our society, for our economy, depends to a large extent on cultural activities, because of their strategic importance, their essence and their economic impact, and also because of Mexico's recognition abroad.”

The Ministry of Foreign Affairs reaffirms its commitment to making Mexico a leading destination for the international film industry, in order to double its contribution to the national economy and benefit thousands of Mexicans.