"Come and eat" is a federal policy to rescue, promote and publicize Mexican cuisine around the world.
Mexican cuisine was recognized by UNESCO as Intangible Cultural Heritage in 2010. This place of honor is shared only with the Mediterranean diet and the social uses of the French and Japanese cuisines. What does this recognition mean? That our cuisine has been passed down through generations and continues today as a vivid expression of our identity. It brings together past and present, reinforces social bonds and contributes to community development and to the community’s dialogue with other social groups.
To promote our culinary heritage as it deserves and to fully take advantage of its potential, it is now part of the eight priority sectors for public policy. A Policy to Promote National Cuisine, presented by President Peña Nieto, will support the stakeholders involved in this sector in a participatory, inclusive and transversal way with the help of 20 federal agencies.
Mexican cuisine will showcase Mexico’s natural and cultural diversity and wealth, boost tourism and strengthen the productive value chain in traditional kitchens. Its economic importance can be seen by the fact that it represents about 30% of spending by tourists.
To strengthen the initiative "Come Eat" in June this year, the Chancellor Ruiz Massieu announced 4 measures in June of this year to strengthen the “Come and Eat” program:
- The creation of the Diplomatic Chef Corps
- The "Come and Eat" label for restaurants the offer emblematic types of Mexican cuisine.
- The Young Talent program for graduates of culinary schools to enable them to do internships in Mexico’s embassies and consulates.
- She also announced that Mexico’s representations abroad will serve Mexican wine at their events.