With the representation
of President Enrique Peña Nieto, the Secretary of Economy, Ildefonso Guajardo
Villarreal, attended the Annual General Meeting of the National Chamber of the
Tequila Industry, a ceremony in which the Secretary of Agriculture, Livestock,
Rural Development, Fisheries and Food, Enrique Martinez y Martinez, swore to
Luis Velasco Fernández as the new Chairman of the Body.
This event was
attended by Jorge Aristoteles Sandoval, Governor of Jalisco; entrepreneurs of
the tequila industry, including Eduardo Orendáin Giovannini, outgoing President
of the Chamber, and Luis Margáin Sainz as well as Juan Alonso Niño, Coordinator
of the Council of Industrial Chambers of Jalisco; Manuel Herrera Vega, Unit
Candidate for the Presidency of CONCAMIN; Ricardo Aguilar, UnderSecretary for
Food and Competitiveness of SAGARPA; and Francisco González Díaz, Director
General of PROMÉXICO.
In his speech, the
Secretary Guajardo Villarreal said that the tequila industry goes beyond
generating more than 70,000 direct jobs and a vertical integration with the
sector of the Mexican countryside. "It really goes well beyond because it
represents all of us as Mexicans," he expressed.
He also added that
after the Mexican automotive industry, which exports more than 82% of what it
produces, is the tequila industry's leading exporter in terms of what produces
nationally. "70 percent of the product that you produce it goes over one
hundred countries in the world," he said.
minute that passes, you are exporting 435 bottles of 750 milliliters; It is a
very palpable way to see the great effort you are making in the international
markets", he stressed.
After taking the
protest to the new Board of the National Chamber of the Tequila Industry, the
holder of SAGARPA, Enrique Martínez y Martínez, noted that "with a work in
unity and institutional coordination, the greatest progress in the food
industry are achieved "; He also noted that this Chamber is an example of
working together, projection and expansion.
He said that this
is a permanent ally of the work and efforts of producers and agribusiness, to
locate the food industry as a pillar in the economic and social development for
“In this new view”,
he said, “the tequila industry records very productive years, with a history, a
present and a very promising future and with new challenges to expand the
exports to countries in Asia and Europe”.
representatives of the 74 member companies affiliated to this Chamber, the
Secretary Enrique Martinez and Martinez stressed that SAGARPA reorients
programs and resources to strengthen the promotion campaigns at national and
international levels, as well as the participation of agribusiness in
international fairs for the positioning of the Mexican tequila.
Aristoteles Sandoval, Governor of Jalisco, said that the Chamber of Tequila
Industry is stronger than ever, thanks to the promotion, financing, technology
and innovation, reaching other frontiers with the support of the Government of
He said that the
tequila industry is growing stronger, because it has managed to meet the
challenges and represents a national example of collaboration and
sustainability. "The key to success", he stressed, "has been
working together, the available of all the stakeholders, both private
enterprise and the authorities of the various levels of the government".
Finally, he said
that in 2014 were exported to the United States 134 million liters of tequila,
representing 55% of the national production and that the doors to the Chinese
market have been opened.
Fernández, incoming President of the National Chamber of the Tequila Industry,
said that the central goal of his administration will continue promoting the
development of tequila around the world. He said that for doing this, a strong
and united industry is required.
He also said that
the prestige of the tequila has been built based on its legality, boosting the
Norma Oficial Mexicana and the Designation of Origin through the Tequila
Regulatory Council. "With this effort, Mexico has a unique product, of
great quality and with a very strong legal support, which mainly supports
thousands of jobs and generates a significant economic development for Mexico
and for the state of Jalisco," he said.
Giovannini, who recently concluded his leadership of the Chamber of Tequila
Industry, acknowledged the support of all members of the same and the
governments of the Republic and the state of Jalisco to strengthen the sector
in the world. The latter, referring to access of the tequila in the Chinese
As part of his
entourage, the head of the Secretariat of Economy was accompanied by Jorge
Cantú Valderrama, General Coordinator of Federal Delegations; Mario Gutierrez,
Delegate in Jalisco; and Miguel Ángel Margáin, Director General of the Mexican
Institute of Industrial Property (IMPI).
Ildefonso Guajardo Villarreal accompanied the President Enrique Peña Nieto at a
meeting with businessmen of Jalisco.