• He said that at the beginning of his administration, “We decided to project the best of Mexico, its traditions and values, and promote Mexico extensively both among Mexicans themselves and internationally”.
  • He recalled that Mexico’s Day of the Dead celebration is recognized by UNESCO as Intangible World Heritage
  • He ate some traditional pan de muerto (a sweet roll baked in Mexico in the weeks leading up to the Day of the Dead) and visited the altar to the dead set up by the Presidential General Staff to honor and remember those who gave their lives for their country at the Battle of Molino del Rey.

At the official residence of Los Pinos, President Enrique Peña Nieto, accompanied by his wife, Angélica Rivera de Peña, today received the volunteers who participated in the Day of the Dead parade in Mexico City.

The president and his wife socialized with them and the personnel employed by the President’s Office.

They also ate some traditional “pan de muerto” and visited the altar to the dead set up by the Presidential General Staff to honor and remember those who gave their lives for their country at the Battle of Molino del Rey.

On the central esplanade of the Official Residence, the president said that at the beginning of his administration, “We decided to project the best of Mexico, its traditions and values, and promote Mexico extensively among Mexicans themselves and internationally”.

He said that the government has made significant efforts, “To promote Mexico’s cultural and natural diversity and its various tourist destinations”. This has enabled our country to make significant progress over the past four years of this Administration in turning Mexico, “Into one of the most popular tourist destination”.

He said that Mexico continues to be consolidated as a tourist destination, moving up from 15th most popular worldwide in 2012 to 9th in 2015. "We are among the top ten most visited countries,” he said.

He explained that the government, “Has promoted Mexico among Mexicans and throughout the world. “Let the world know more about Mexico, let it know how much we have in Mexico, and all the things we want to show it, which will allow us to create mechanisms to provide economic benefits for our country.

Today Mexico has more tourists and higher profits; more money is being spent here, which supports the economy of Mexican families, which is good news for Mexicans”.

President Peña Nieto said that Mexico has been promoted worldwide in different ways, such as, “Trying to find movies that would talk about Mexico and project it”.

He recalled that the beginning of the movie Spectre, in the James Bond saga, features Mexico City with a Day of the Dead celebration, which, “led us to decide to promote, together with the Mexico City government, the first major Day of the Dead parade” in the capital, with the participation of 200,000 volunteers.

I'm sure that from now onwards this parade, which took place as a result of this film, will become a regular celebration in Mexico City, in our capital,” he said.

He said that the parade drew crowds of between 250,000 and 300,000 people across Mexico City, from the Angel of Independence to the Zócalo.

He also recalled that Mexico’s Day of the Dead celebration is recognized by UNESCO (United Nations Educational, Scientific and Cultural Organization) as Intangible World Heritage.

Mexico’s Formula 1 Grand Prix drew a worldwide audience of 500 MILLION VIEWERS

The president said that another way to project the country internationally is the Mexican Formula 1 Grand Prix, held last weekend in the capital.

He said that the transmission of this event had an estimated total audience of 500 million viewers. This audience saw,  “Our capacity to organize and have a Grand Prix. We projected Mexico through this competition,” he added.

 “And this will continue to happen over the next three years, and will project our capital city and project everything Mexico has, and make our country better known and recognized throughout the world,” he said.

The president added that, “There will be another sporting event we have promoted, which will be an NFL game, which will take place here in Mexico City, and possibly other games too”.

FORMULA 1 AND JAMES BOND’s SPECTRE, WITH THE DAY OF THE DEAD PARADE, HAVE GIVEN MEXICO “ENORMOUS VISIBILITY”: ENRIQUE DE LA MADRID

Secretary of Tourism Enrique de la Madrid Cordero said that the events that have been promoted in conjunction with President Enrique Peña Nieto, such as the Mexican Grand Prix Formula 1, the promotion of the country in the last James Bond  movie Spectre, as well as the next NFL game to be held in this city, have given Mexico “enormous visibility”.

”And it is now up to other people to achieve this,” both through trips from abroad and among Mexicans themselves, he said.

He told President Peña Nieto that last weekend was “spectacular” because it featured the Mexican Formula One Grand Prix, at which he presented the trophy to the winner of the race on behalf of the president, and the Day of the Dead parade.

The parade came about, he said, “Through your initiative, and as a result of incorporating Mexican traditions, but also as a sequence of investment by the Federal Government to support the James Bond movie Spectre, where one of the scenes shows Mexico City for 13 minutes and in one of the first parts, there is an extraordinary parade”.

He explained that, “After that parade, you thought, and then many people said: When I go to Mexico, will I see that? So we had to do something like that. In coordination with the City Government, Mr. President, we organized this extraordinary parade”.

He said that the event was very well advertised and that, “It was a great event.” He added that it, “Could and should compete with a Rio de Janeiro carnival and the Venice Carnival. I think this could be one of the world’s great festivals in the world”.

WE DECIDED TO CREATE A PARADE THAT WOULD MOVE THE MASSES, TOUCH PEOPLE’S HEARTS AND HONOR MEXICO’S NAME ALEJANDRA GONZÁLEZ ANAYA

Alejandra González Anaya, Director General of Anima Inc., the company that participated in the project, said that, “We decided to create a parade that would move the masses, touch people’s hearts and honor Mexico’s name at the national and international level”.

Therefore, she added, “We are very excited to have achieved a project to involve citizens through art and entertainment”.

"Today, there was a heart participating in the center of the parade, a huge soul of volunteers taking part in a project to increase national pride. Today we have 50 volunteers, representing over a thousand volunteers who took part in the parade on Saturday, a great production team and they also, Mr. President, represent the hundreds of thousands of people who were struck by the peace, harmony and teamwork,” she declared.

She added that the Anima Inc. team that redesigned this work for the parade is completely and proudly Mexican. “Only Mexicans know how to celebrate death with so much color, passion, honor and depth,”  she said.